VANCOUVER, B.C. – (March 15, 2017) – Macdonald Realty was presented with a marketing award from Leading Real Estate Companies of the World™, a selective global community of the highest quality independent real estate firms. The award was presented during the Leading Real Estate Companies of the World™ Conference Week, a series of events that drew an impressive audience of 2,000 real estate professionals from 25 countries.
First Place in Referral Promotions Marketing
Macdonald Realty received the award for Referral Promotions, for superior marketing relating to referral contests and programs, helping raise awareness of the company’s global real estate capabilities through its affiliation with LeadingRE. The company place in the largest category for companies with 500+ sales associates and was chosen for excellence in creativity, quality and overall presentation and effectiveness.
“Our marketing team works hard to give our agents the best tools to grow their businesses, as well as to showcase our own brand,” said Rosey Hudson, Marketing Director of Macdonald Realty. “This award for our Referral Toolbox – a series of social media and traditional marketing pieces that help our agents engage their clients with “We’re Local, We’re Global” – is a major kudos to the whole team.”
“We are pleased to recognize the winners of our Marketing Contest for creating distinctive materials and campaigns that convey the unique character of their companies, with a focus on compelling content, original graphics and effective delivery,” said LeadingRE President/CEO Pam O’Connor. “Our visual display of these award-winning materials is always a highlight of our conference, providing inspiration to all of our members.”
Top Luxury Brokerage Award Nominee
Macdonald Realty was also nominated for the Luxury Portfolio International® Top Luxury Brokerage Award, presented for overall engagement in Luxury Portfolio; embracement of tools, meetings, events, advertising and brand usage; and outstanding marketing strategy in the discerning market of affluent buyers and sellers. They were nominated with Slifer, Smith & Frampton Real Estate of Colorodo and, the winner, Houlihan Lawrence Real Estate of New York.