VANCOUVER, B.C. – (March 15, 2017) – Macdonald Realty was presented with a marketing award from Leading Real Estate Companies of the World™, a selective global community of the highest quality independent real estate firms. The award was presented during the Leading Real Estate Companies of the World™ Conference Week, a series of events that drew an impressive audience of 2,000 real estate professionals from 25 countries.
First Place in Referral Promotions Marketing
Macdonald Realty received the award for Referral Promotions, for superior marketing relating to referral contests and programs, helping raise awareness of the company’s global real estate capabilities through its affiliation with LeadingRE. The company place in the largest category for companies with 500+ sales associates and was chosen for excellence in creativity, quality and overall presentation and effectiveness.
“Our marketing team works hard to give our agents the best tools to grow their businesses, as well as to showcase our own brand,” said Rosey Hudson, Marketing Director of Macdonald Realty. “This award for our Referral Toolbox – a series of social media and traditional marketing pieces that help our agents engage their clients with “We’re Local, We’re Global” – is a major kudos to the whole team.”
“We are pleased to recognize the winners of our Marketing Contest for creating distinctive materials and campaigns that convey the unique character of their companies, with a focus on compelling content, original graphics and effective delivery,” said LeadingRE President/CEO Pam O’Connor. “Our visual display of these award-winning materials is always a highlight of our conference, providing inspiration to all of our members.”
Top Luxury Brokerage Award Nominee
Macdonald Realty was also nominated for the Luxury Portfolio International® Top Luxury Brokerage Award, presented for overall engagement in Luxury Portfolio; embracement of tools, meetings, events, advertising and brand usage; and outstanding marketing strategy in the discerning market of affluent buyers and sellers. They were nominated with Slifer, Smith & Frampton Real Estate of Colorodo and, the winner, Houlihan Lawrence Real Estate of New York.
Affiliates of Luxury Portfolio market high-end homes to affluent consumers worldwide through the network’s strategic marketing program, including the award-winning website Luxuryportfolio.com, which marketed over 50,000 luxury homes to over three million high-net-worth visitors last year and featured a total inventory of available properties exceeding $54 billion.
Macdonald Realty is the largest British Columbia representative of LeadingRE (www.LeadingRE.com). With a global membership that spans six continents, LeadingRE connects more than 550 firms and 130,000 sales associates who produce over 1.2 million real estate transactions each year. As a member of LeadingRE, Macdonald Realty provides a quality real estate experience, global marketing reach and access to top real estate professionals in virtually any market worldwide.
Since 1944, Macdonald Realty has been helping British Columbians make some of the biggest decisions of their lifetime during real estate transactions. Beyond their dedicated team of nearly 1,000 residential real estate professionals operating in 20 offices across BC, they are also Western Canada’s largest integrated real estate firm who’s services include residential sales; commercial sales and leasing; project marketing; property and strata management; mortgage services; and luxury home marketing.
# # #
About Macdonald Real Estate Group:
Based in Vancouver, Canada, Macdonald Real Estate Group (MREG) has an annual sales volume of over $8 billion and over $2 billion in assets under management. With 20 offices and nearly 1,000 staff and REALTORS®, MREG offers a full range of real estate services, including residential and commercial brokerage, property and strata management, project marketing, and the Canadian Real Estate Investment Centre in Shanghai, China. Macdonald Realty is the residential division of Macdonald Real Estate Group. For more information, visit www.macrealty.com.