Macdonald Realty has carefully and strategically positioned itself to ensure that your property will receive maximum exposure. Choosing the most suitable marketing mix to achieve your goal of the best possible price for your property in the most efficient manner is something to discuss with your REALTOR®.
Below you’ll find a selection of the extensive marketing opportunities, locally and abroad, available for homes listed with Macdonald Realty.
- Traditional Marketing
- Online Advertising
- Network Promotion
- Professional Marketing
- Luxury Home Marketing
Macdonald Realty Signs
For Sale signs are one of the primary ways that buyers find their new home. Our signs are distinct and recognizable within the community.
Public Open House
It is common for prospective buyers to drive through a neighbourhood that is of interest to them, visiting these “Open Houses”. The public open house generally takes place on a Saturday or Sunday afternoon.
Local Print Advertising
Macdonald Realty offers exclusive advertising in The Vancouver Sun’s prominent Saturday Westcoast Homes section. These full page colour ads are prime exposure on the back of the section to 486,000 readers that only Macdonald Realty can provide to sellers.
Other local newspaper advertising opportunities are available and include local community newspapers like the North Shore News or Times Colonist, the Real Estate Weekly (REW) and local Chinese newspapers like Ming Pao or Sing Tao.
Today 90% of buyers start their property search online. Your listing will receive broad exposure across our office websites and hundreds of agent websites, as well as popular public sites like REW.ca, RealtyLink.org and REALTOR.ca.
Our main company website macrealty.com has been optimized for maximum search engine marketing with Google™ and other top search sites. In addition to this organic SEO, we are partnered with dozens of other strategically chosen websites which target home buyers and drive qualified traffic to our websites, and ultimately your listing. All our listings are also featured on international property search site LeadingRE.com.
All Macdonald Realty listings are also listed on our Chinese language website macrealty.cn, the first and only Canada-focused real estate website located behind the Great Firewall. This website makes it easier for Chinese home buyers to search our listings. Luxury listings are also added on Juwai.com, the #1 Chinese-language listing portal for Chinese buyers.
One of the most important steps in marketing your home is to promote it within our network of real estate professionals. REALTORS® represent a large network of interested buyers and sellers at any given time; therefore one of the first steps in marketing your home is to let other real estate professionals within our offices know about the new listing.
Conducted on a regular basis, these meetings are a great place to promote new listings to fellow Macdonald Realty sales professionals.
This weekly tour for all REALTORS® is a great way to promote your listings to sales peoples from all companies.
Company Email Announcement
Macdonald Realty sends regular email announcements to all the associates in our offices telling them of the new listings. This is the first opportunity to get the word out.
We provide professional marketing materials to make your home look its best. Macdonald Realty has an in-house Creative Team to assist in the preparation and production of high quality, full colour materials to market your home. Creative print advertising, property postcards, brochures and window displays are just a sample of what is produced to gain the best exposure for our listings.
A key to showing your home in the best light is professional photography. With 90% of buyers first viewing the home on the Internet, we need to make sure those first impressions make an impact so they decide to come view the property in person.
Once they’re there, we want them to walk away with beautiful materials marketing of your home.
To help potential purchasers remember your house, a professional quality “Feature Sheet” or brochure outlining the major selling points of your house is prepared and given to them. Since most purchasers see several houses before making the decision to buy, these full-colour, glossy highlight sheets helps to separate your special home from all the rest.
Our Luxury Marketing Program is a diverse marketing tool that provides the greatest amount of exposure, both locally and globally, for qualifying homes. From our in-house designed magazine, to specialized luxury signage to our international luxury web partners, our homes are viewed more times than any other marketing vein.
B.C.’s Luxury Leaders
Year after year, we lead the way in luxury sales in markets across British Columbia. In 2016 and 2017 we were named one of the Top 3 International Luxury Brokerages by Luxury Portfolio International®, a global network of 200+ leading independent luxury affiliates in over 60 countries.
Macdonald Realty’s Luxury Homes Collection Magazine is a quarterly publication which features B.C.’s finest homes of listings from our own company. An exceptional piece that is distributed both locally and internationally, that provides our listings with an unparalleled advantage.
To view a copy of our latest Luxury Homes Collection Magazine please click here.
Through our extensive online luxury marketing program, our luxury listings are showcased on premium real estate websites including www.luxuryportfolio.com, www.leadingre.com, www.juwai.com, the Wall Street Journal online, and www.CountryLife.co.uk offering broad exposure of B.C.’s best homes to high net-worth individuals across the globe. Macdonald Realty is one of a select few Canadian brokerages who have access to share listings through this impressive collection of luxury websites.
MACDONALD REALTY LUXURY STATISTICS
2012 Most expensive condo sale in British Columbia this year at $19 million dollars
2013 Over 750 sales over $1 million dollars
2014 Over 70 sales of $3 million+, our top sale of the year was $17 million
2015 Over 150 sales of $3 million+, our top sale of the year was $22 million
2016 Over 300 sales of $3 million+, our top sale of the year was $27 million
Macdonald Realty is a member of Luxury Portfolio International®. This membership is recognition of our position as a leader in British Columbia’s luxury real estate market and we represent one of a select few brokerages in Canada with this affiliation.
To learn more about how to market your luxury property please contact us and we will partner you with an agent who specializes in the luxury market.